Florida Golf Courses

Thursday, February 09, 2006

Developer Announces Hotel-Condo project Near Doral Resort Golf Course In Florida

An Aventura-based developer has announced plans to build a hotel-condominium project that will be the first and, according to the developer, the only project ever to be built adjacent to the legendary Blue Monster golf course at the Doral Resort & Spa in Doral in Florida.

The project, called The Blue, will feature 240 hotel-condominium units that will be built on 17.65 acres along the 12th and 13th fairways of the Florida golf course, at 5300 NW 87th Ave. Prices will range from the upper $400,000s to $1.4 million.

"There are a tremendous amount of multinational corporations in the area," said Jerry Kaufman, chief executive officer of The Kaufman Organization Inc. in Aventura, the developer. "We felt there was a market for not only local people who wanted a world-class facility to stay in, but also corporations that have visitors coming in from around the globe."

The Blue will be comprised of 15 three-story buildings, each with 16 units. The units will range from 700 to 2,000 square feet and will have up to three bedrooms. Each unit will have custom-designed furniture; hardwood floors; mahogany doors; a 42-inch plasma television; DVD and CD players; high-speed Internet access; computerized lighting, air conditioning and heat system; washer and dryer; alarm system; and safety deposit box. The kitchens will include granite countertops and Sub-Zero refrigerators. Baths will feature marble floors, granite countertops and oversized marble showers.

The project's planned amenities include a clubhouse with fitness center and restaurant; a pool with cabanas, wireless Internet service and poolside massage; spa services; a business center; a lobby bar; private movie theater; library; room, concierge, valet and butler service; and 24-hour security.

Purchasers of units will receive a Blue View Sport Membership to the Doral Resort & Spa, providing access to Doral's Florida golf courses, restaurants and spa.

Unit owners will be able to use their units as often as they like, subject to availability. "You sign a rental management agreement with the operator," Kaufman said. "Then you and the operator make a deal as to how many days you want to visit." He said he's currently considering four companies to operate the hotel. The front-runner, he said, is Horst Schulze, former president of The Ritz-Carlton Hotel Co. LLC, who now heads The West Paces Hotel Group LLC in Atlanta and recently launched two new hotel brands: Capella Hotel & Resorts and SolĂ­s Hotels and Resorts.

Kaufman said that The Blue already has site plan approval and that he expects to break ground in the spring. Buildout should take about 18 months, he added.

The developer expects to formally commence sales on March 1, although 105 of the units have been spoken for already, Kaufman said. He has no concerns about competition from other residential or hotel-condominium projects in the area because he thinks he has a niche product. "We've got a campus setting, where most hotel-condominiums are being built are on the beach," he said. "We're offering a complete lifestyle package."

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